Google Adwords

Google Ad's Introduction

A set of ads or ad groups that share same budget and targeted in same location and many other setting in Google ad's is called as campaign.Any number of ad campaigns can run on same time and each campigne will have one or more ad group.
Creating a campaign is pretty much making a plan to place ad's on Search engines.Google has Google ad's where the Online campaigns are created as well as Microsoft has Bing ad's and both work on similar principle.
One of the major challenge for internet marketer is that many of the products bought online are outright scams.The consumer is unable to physically feel or try and the marketer will not be able to use the personal interaction.
Creating an ad based on the demographics is such an advantage for marketers.Its important for a marketer to understand the target audience as this may fail the complete campaign if not targetted well to right people who can understand the correct language in ads.

A bid is an offer made by an investor, a trader or a dealer to buy a security, commodity or currency. It stipulates both the price the potential buyer is willing to pay and the quantity to be purchased at that price.

In marketing terms budget means the maximum amount that an organization is willing to allocate for their marketing purpose.
Demographics is the study of a population based on factors such as age, race and sex, among others. Governments, corporations and non-government organizations use demographics to learn more about a population's characteristics for many purposes, including policy development and economic market research. In Marketing industry demographics is a major criteria to determine the ads placement.

Automatic campaign optimization is a system of making decisions about the most efficient traffic distribution for the increase of EPV (Earnings per visit) for landings and EPC (Earnings per click) for offers.

Automatic campaign optimization is performed if a condition is fulfilled. Testing of the condition is done once every 30 minutes.

An ad group can be compared to a ‘folder’ within an Google Ad's or PPC advertising campaign. It usually contains related keywords or phrases with multiple match types, as well as one or more advertisements, negative keywords, placements, topics and/or target groups.

A successful Google Ad's campaign should have a large number of ad groups within a campaign, so these can be individually tested with effective and/or relevant advertisements, keywords and settings.

Ad's (Google Ad's) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.

The text ads that appear along side Google search results are just one type of ad format you can create with Google ads. You can also promote your products and services with video ads, image ads, app or digital content ads, and more
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing.
  • Click-Through Rate (CTR)
  • Cost Per Acquisition (CPA)
  • Conversion Rate
  • Cost Per Click (CPC)
  • Impressions
An Auction is where different marketing agencies competing with similar or exact keywords wish to get their ads placed first.Online search engines will decide on whose ads to place first so they auction the position to make maximum revenue.
Automation testing means running the software programs that carry out the execution of test cases automatically and produce the test results without any human intervention.In Adwords you can automise the campaign date and time.