A bid is an offer made by an investor, a trader or a dealer to buy a security, commodity or currency. It stipulates both the price the potential buyer is willing to pay and the quantity to be purchased at that price.
Automatic campaign optimization is a system of making decisions about the most efficient traffic distribution for the increase of EPV (Earnings per visit) for landings and EPC (Earnings per click) for offers.
Automatic campaign optimization is performed if a condition is fulfilled. Testing of the condition is done once every 30 minutes.
An ad group can be compared to a ‘folder’ within an Google Ad's or PPC advertising campaign. It usually contains related keywords or phrases with multiple match types, as well as one or more advertisements, negative keywords, placements, topics and/or target groups.
A successful Google Ad's campaign should have a large number of ad groups within a campaign, so these can be individually tested with effective and/or relevant advertisements, keywords and settings.
With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.