E-Mail Marketing Course Topics

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience over internet. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

However, the term is usually used to refer to: Sending emails with the purpose of improving the relationship of a organization with its current or previous customers,to encourage customer loyalty and repeat business.

Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to emails sent by other companies to their customers

It is when someone sends you an unwanted advertisement via email. Often, junk email is sent in bulk to a large number of addresses using an automated mailing program.
  • Pick one section of your article to develop first.
  • Write for one person: ...
  • Do not edit your words or try to write beautifully
  • Rough out one section at a time.
  • Now write the introduction.
  • If necessary, do more research on your main topic (or related topic) to find the hook.
Newsletter Marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers.

Online businesses utilize newsletters to keep their brand on top-of-mind for consumers, establishing authority in the space and notifying readers of products that may interest them

    Types of newsletters:
  • Branding focused.
  • Company news letter
  • Relationship-focused.
  • Promotional news letter
List building is the process of adding new subscribers to your mailing list.The subscriber gives you their email address in exchange for receiving certain information or an offer.This can be done online via your website or offline using some data collection tactics.
The process of updating a mailing list with current names, addresses, and other relevant information.
Email Checker is a free email verification tool. It helps you validate any email address online for free. Check if mailbox really exists.
Mailchimp is a marketing automation platform.There are several marketing platforms but the majority of the marketters recommend mail chimp as its can be easily integrated and if Wordpress is used they have a plugin which also intigrates.
When it comes to email optimization, the first question you may be asking is, "How can I optimize a poor performing email campaign or program?" Even if your email marketing program is performing successfully, chances are that there is room for improvement. After all, user demographics, interests, and even the activity of email service provider filters can change regularly. In this section, we'll take a look at the two primary factors to consider in your email optimization work.
Custom email templates are constructed outside by a automated tool is good however it's necessary to create a custom email template so that custom code can be placed into a template and used to create a new email.
Create Email Marketing Campaigns with ease. Create, send and manage your email marketing efforts with Benchmark Email.
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!
Web credibility is about making the website trustworthy and knowledgeable. You must prove that there's a real organisation which offers services or products that make it easy for users to contact, have real photos of office and staff.
The open is a measure of how many emails sent to multiple recipients is then most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or—more usually—delivered. Open Rate = Unique Opens / (Number of Emails Sent – Bounces)
It is considered as spam if you have not recieved permission from the user before emailing any information so its crucial to seek prior authority to send emails. Breach of this can leed to serious privacy concerns.
Reporting on the email campaigns is bit tedious if you have not used any automated software like Mailchimp or Constant contact. using a email marketing automation tool will be able to received constant updates on the performance of the campaign.
The true value of e-mail marketing is continous engagement as you can stay in touch with your loved customers and keep promoting any new products as well as gain their trust.