Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is a group that refers to all of the online marketing. Businesses leverage digital channels such as Google search, social media, email, and their websites and introduces you to the key channels, concepts.
A program or software that searches for and recognize items in a database that correspond to keywords or text specified by the user, used for finding particular websites and relevant information on the World Wide Web.
A search engine results page(SERP) is the page displayed by a search engine in response to a query by a user online. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.The results depends upon many factors like Page rank,Relevency and quality of website.
Web analytics is the collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics provides information about the traffic,users,device and much more information.
Identifying your competitors and evaluating their strategies to determine their strengths and achievements relative to those of your own product or service offered . A competitive analysis is a critical part of your company Digital Marketing plan.
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
Mind Mapping and brainstorming is a software. In addition to the management elements, the software can capture ideas, clarify thinking, manage complex information, and promote team collaboration for higher productivity.