Search engine optimization is a combination of strategies and techniques used to increase the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engines like Google, Bing, Yahoo and other search engines.
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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. SMM produces content that users will share with their social network like FB, INSTAGRAM, TWITTER, YOUTUBE etc to help a company increase brand exposure and broaden their customer reach. .
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Email marketing is a type of direct digital marketing that uses electronic mail (e-mail) as the marketing communication delivery method. Email marketing is used by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
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Video marketing is a marketing strategy which integrates videos which a engage people for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’, promote customer testimonials, live-stream events and deliver viral and entertaining content.
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Affiliate marketing is a part of online marketing where you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.This commission varies from $1 to $20,000 depending on products that you are promoting.
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AdWords is an advertising service by Google for businesses who wants to display ads on Google and its advertising network. The AdWords program enables you to set a budget for advertising and only pay when someone clicks on the ads. The ad service is largely focused on keywords.
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Online reputation management helps in controlling what shows up when someone looks you up online. It helps you to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well and help you promote positive content that helps you look great online.
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E-commerce (electronic commerce or e-business) is the buying and selling of goods and services online with no barriers of time or distance. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
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Bing Ads is the advertisement platform to advertise on Bing network which includes the Bing.com, Yahoo.com and Aol.com search engines and also the 3rd party websites and apps under Bing network. Bing is the 2nd largest search engine after Google and having different target audience which Google doesn't have.
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Local ads listing or Local business directories can be valuable Digital Marketing Training for your local business marketing which will help you put your business in front of local customers with easy-to-use products and features. Whether you’re a small to medium business, or a national brand with a brick-and-mortar store, you’ll find local online advertising solutions to target and grow your customer base.
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Digital marketing smart tools are techniques and softwares used by marketers and entrepreneurs who are involved in promoting and selling products and services online. Digital marketing smart tools helps to increase the business productivity, improve time management skills and helps to deal with projects, clients and deadlines in a well-organized way.
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