Analytics and Reporting

Analytics and Reporting Course Index


Reporting: The process of organizing data into informational summaries in order to monitor how different areas of a business are performing.
Analysis: The process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.
This dashboard helps answer this question by campaign and by advertising network across multiple time periods.
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Google Analytics is a free web analytics tool developed by Google.This tool will provide statistics and performance of your website.Analytics is a primary tool to understand the website user performance and web traffic.You can also download reports for further research purpose.